I want to be friends with the person responsible for the copywriting on that can.
Also: this is probably the first time that “seductive” has prefaced the word “oatmeal.”
So, the can arrives (with a chilled pint glass, because you, friend, are no heathen) and the artwork is brash, a cross between Beavis and Butthead and those comics that used to be in late 1980s and early 1990s issues of Sassy magazine*. The text is chillin’, illin’, and brashly unserious.
Truthfully, I thought it would not be hoppy enough for me (I adore hops). I suspected that it would taste like Sierra Nevada pale ale with a soupçon of sunscreen. Or, worse, a top note of oatmeal raisin cookie.
But “pale ale” has never let me down before and…it was on special.
But you don’t care about that. This is a good beer to try. Maybe not to drink multiples of: it might get cloying. Nevertheless, this is a very worthy pale ale to seek out and, frankly, if I ever get up to Michigan City, Indiana, again, I’m going to Burn ‘Em Brewing. They’ve been around since 2013 and all their labels are peculiarly funny (heh, heh, heh: Beavis) in their artwork and naming; there’s a wide selection of crazy, off-the-wall, unexpected brewings (creamed corn! Peaches! Double rice! Vanilla hazelnut!). After being so pleasantly surprised by the Coconoats, well, I want to at least taste them all.
And, seriously, whoever wrote that text is my new best friend. I love anyone who considers oatmeal seductive and can write “splash elegance in and around your mouth holes.”
*I think the cartoon was called “Althea” but the Internet has been zero help on the Sassy front tonight.